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The Data

The Umbra Effect

Measured proof that engineered systems outperform template execution.

Search First

97% Research Online

97% of consumers research businesses online before choosing.

Design Influence

68%

Design quality directly influences trust and purchasing decisions.

12-Month Package ROI Projection

Gold
Platinum
Diamond

Gold starts at $500, Platinum at $1,000, and Diamond at $1,500, with each trajectory trending to a modeled 2.75x return by year-end when strategy and execution compound.

Conversion Rate Lift

Standard Template Site Baseline
Umbra Engineered +400% Lift

Engineered builds can increase lead capture and conversion rates by up to 400% versus template-level execution.

Outdated Sites Are Losing Buyers

A 2024 U.S. consumer survey found that 75% of users avoid buying from businesses with outdated websites.

Source: HostingAdvice 2024 U.S. consumer survey

75%

3 of 4 Users

*Disclaimer: Statistics based on national US small business averages and aggregated marketing data. Individual results may vary based on market and industry.